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Starting Broussard

It was nearly 40 years ago that Paul and Steve Broussard decided to leverage their transportation knowledge to help companies move equipment and products and better manage their freight. Those were the days of a full-throttle oil boom in Houston, and there was plenty to be moved. Houston was in fast growth mode. 

Construction was taking off downtown and around the city and all types of businesses needed to ship and receive volumes of materials. Few of those companies (except the very largest) had in-house transportation and logistics expertise. Line item auditing of accounts payable was a very new practice then; computer software was not yet available to support it. The new company began attracting clients who wanted to monitor billing and ensure they were not being overcharged for freight.

Paul L. Broussard & Associates set up shop in downtown Houston at Union Station and remained there until it yielded to the Houston Astros for the construction of what is now Minute Maid Park. 

“From the beginning, our commitment to the customer has helped us focus on the logistics service and technology that companies need,” said Paul Broussard. “By continuing to focus on customer needs with our specialized expertise, as the foundation of our business, we were able to evolve and grow.”

Today we are excited to lead the logistics management industry into the future. We have revolutionized our services into a proactive outsourcing tool and sophisticated technology instrument to continue our original mission: Assist companies manage, control and lower freight cost by improving their supply chain.

Learn how Broussard knowledge and buying leverage can help move your business forward. 

Timeline

1978 – Paul L. Broussard & Associates opened at Union Station in downtown Houston, Texas

1979 – Developed first proprietary bill processing system through a computer time-sharing arrangement with Union Pacific Railroad

1981 – Obtained freight brokerage license from federal regulators

1992 – Acquired Dallas-based third-party logistics firm, Virgil Musik and Associates, resulting in the first expansion outside of Houston

1998 – Moved offices from Union Station (due to Houston Astros new ballpark) to a bank building near University of Houston

1999 – Established Broussard Logistics as a proactive freight management division to expand services and add web-based technology programs and software

2002 – Began development of a proprietary web-based freight management system called BLIMS

2007 – Operations and Sales office opened in Atlanta, Georgia, resulting in the first expansion outside of Texas

2008 – Opened sales offices in Chicago, Illinois and Nashville, Tennessee

2008 – Moved HQ to new location at 5151 Katy Freeway in Houston, Texas

2010 – Developed NEW software application (TMS) for client use

2010 – Developed NEW hardware service for enhanced client experience

2011 – Broussard business unit, BTS, re-branded as Freight Cowboy

2011 – Freight Cowboy offers new LTL service and TMS application

2011 – Freight Cowboy HQ offices moved from Atlanta to Houston

2011 – Developed new service for parcel clients in helping them to secure monies owed to them through Service Failure Refunds

2012 – Full ERP Integration made available with Broussard’s Transportation Management Software (TMS) BLIMS

2013 – Launch of new TMS application for I/B Routing and Purchasing (Vendor Portal/Electronic P.O)

2015 – New Dashboard reporting tool made available to all BLIMS users for business analytics. 

2016 – Launch of new Desktop Bill of Lading application with Request For Quote for a private market exchange between user and carriers of any mode. 

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