About Us

Chief Executive Officer

Paul Broussard

Paul earned a degree in business from the University of Houston and began his career as a transportation trainee with the Missouri Pacific Railroad Company which was subsequently acquired by Union Pacific. Following a decade of successful stints in rail management, operations and administration, he formed P.L. Broussard & Associates, Inc., with the headquarters at Union Station Bldg. in downtown Houston.

The new Company offered shippers/receivers an opportunity to utilize a third-party professional entity to assist in managing, controlling, and reducing freight transportation costs. These services were extended when the Company acquired a firm in Dallas, TX, that also offered similar support for shippers/receivers with domestic and international shipments.

Under Paul’s leadership, the Company established online, cloud-based Transportation Management Software (TMS) through two internal business units: Broussard Logistics & Freight Cowboy. These two robust groups now lead the entire organization into the future providing customers with logistics and supply chain management programs throughout N. America. After more than 40 years, Paul is still active in the business he started and providing unique insights for our leadership team, based on his vast experiences of over 50 years in the logistics industry.

President

Mike Broussard

Mike is a graduate of TX A&M University and brings more than 20 years of experience in logistics management and in helping companies manage freight costs by optimizing their supply chain. Under his leadership, Broussard Logistics has developed innovative technology and best practices for streamlining shipping processes, optimizing carrier agreements and providing financial services in relation freight invoice processing. Mike currently serves on the Advisory Board of the College of Technology at the University of Houston.

Chief Financial Officer

Sarah Broussard

As a graduate of Texas A&M University, Sarah earned a Bachelor’s and Master’s Degree in Accounting. She started her career in Public Accounting where she gained experience with general ledger and Generally Accepted Accounting Principles (GAAP). As an auditor, she focused on the SOXAct(Sarbanes Oxley Act), which helped her expand her knowledge of internal audit and control. After Public Accounting ,she earned her Certified Public Accounting license and brought her accounting skills to the transportation field. She is now the CFO/Controller and handles the daily accounting transactions, asset optimization, and internal audit functions.

Vice President of Sales & Operations

Chris Franzen

Chris has served over three decades in both sales and operations, starting his career working for major LTL carriers in different executive level positions where he worked in operations, sales and pricing. His main focus for the carriers was to increase margin and topline revenue. In 2005 he transitioned to the consulting world where he assists our clients in optimizing their LTL, FTL and parcel logistics programs from both an operational and pricing perspective. During his career Chris has analyzed or taken the lead in negotiating over 2,500 unique transportation pricing contracts. Chris is also a published author and speaker at numerous industry events.

Director of Managed Transportation

Brooks Elliott

For over 15 years, Brooks Elliott has been instrumental in the transportation and logistics industry holding various sales and marketing positions for software & technology companies, trucking, rail, and 3^rd party logistics firms.

Currently serving as Director of Sales at Broussard Logistics, Brooks manages a growing sales staff, working closely with the senior leadership team on growing the 40 + year old Houston based logistics and freight consulting business.  His years of sales experience have given him keen insight into the evolving and rapidly changing shipper supply chain processes, and procedures which require extensive relationships and adaptable knowledge base of new technology.   His expertise spans all modes of transport, including ocean, air, inland, and multi-modal.

Before arriving at Broussard Logistics, Brooks worked for PCS Software as Regional Sales Director, Enverus Software company as Senior Account Executive and for more than 10 years at Pinch Transportation as Vice President of Sales and Marketing. While at Pinch, he was instrumental in growing the company from one division with a single office to four trucking companies with terminals and sales reps spanning across the country.

A dedicated and passionate volunteer, Brooks has served on several boards, including past President of ITMA (International Transportation Management Association) and an advisory board member of University of Houston, College of Technology, championing individual growth in the logistics and supply chain industry.

Director of IT & Business Operations

Alex Hoth

As the Director of IT and Business Operations he oversees the customization and deployment of TMS solutions and automations, along with his duties overseeing the auditing & reporting service that we provide on behalf of our clients. He spent the last 38 years’ in the logistics and supply chain industry with 32 of those years’ working on the LTL carrier side of the business. Alex has an extensive knowledge of the inner workings of the LTL carriers including pricing, accounting and operations which allows us to implement a successful program on of our clients that not only saves them money, but time as well.

Director of Client & Carrier Services

Bobby Wallace

Bobby has spent the last 25 years in the logistics and supply chain industry and has a master’s degree in Industrial Distribution from Texas A&M. Initially working directly for large LTL carriers in various management and sales positions, his primary focus was specific on generating more revenue at higher margins. Bobby brings the unique perspective of also spending the last 6 years, before joining BroussardLogistics, as the Corporate Transportation & Logistics Manager for a major pipeline supply distributor supporting40+ locations with a transportation budget of $38M. His experience from the carrier side of the negotiating table, the benchmarking data, and analytics at Broussard, including his background of working for a large volume shipper, gives him unique insights in how your pricing “stacks up” against the market.

Director of Strategic Alliance Partnerships

Keith Buford

Keith has spent the last 34 years in the logistics and supply chain industry.  His early years were spent working with major global freight forwarders and eventually owning one of the largest OTI’s in the US until its sale in 2006.  During those years leading up to the sale, he spent 7 years living in China where he focused on the supply chain from the sourcing and space allocation side.  He specialized in turn-key solutions for clients that allowed for not only cost saving but also great efficiencies to accommodate their growth.  After the sale of his company, he worked as an independent consultant in all aspects of the supply chain transactions including mergers and acquisitions, financial planning, operational efficiencies, and revenue generation. He joined Broussard 4 years ago as a Director and is responsible for corporate development, partnership programs and also for our International Consulting Services.