About Us

Chief Executive Officer

Paul Broussard

Paul earned a degree in business from the University of Houston and began his career as a transportation trainee with the Missouri Pacific Railroad Company which was subsequently acquired by Union Pacific. Following a decade of successful stints in rail management, operations and administration, he formed P.L. Broussard & Associates, Inc., with the headquarters at Union Station Bldg. in downtown Houston.

The new Company offered shippers/receivers an opportunity to utilize a third-party professional entity to assist in managing, controlling, and reducing freight transportation costs. These services were extended when the Company acquired a firm in Dallas, TX, that also offered similar support for shippers/receivers with domestic and international shipments.

Under Paul’s leadership, the Company established online, cloud-based Transportation Management Software (TMS) through two internal business units: Broussard Logistics & Freight Cowboy. These two robust groups now lead the entire organization into the future providing customers with logistics and supply chain management programs throughout N. America. After more than 40 years, Paul is still active in the business he started and providing unique insights for our leadership team, based on his vast experiences of over 50 years in the logistics industry.

President

Mike Broussard

Mike is a graduate of TX A&M University and brings more than 20 years of experience in logistics management and in helping companies manage freight costs by optimizing their supply chain. Under his leadership, Broussard Logistics has developed innovative technology and best practices for streamlining shipping processes, optimizing carrier agreements and providing financial services in relation freight invoice processing. Mike currently serves on the Advisory Board of the College of Technology at the University of Houston.

Chief Financial Officer

Sarah Broussard

As a graduate of Texas A&M University, Sarah earned a Bachelor’s and Master’s Degree in Accounting. She started her career in Public Accounting where she gained experience with general ledger and Generally Accepted Accounting Principles (GAAP). As an auditor, she focused on the SOXAct(Sarbanes Oxley Act), which helped her expand her knowledge of internal audit and control. After Public Accounting ,she earned her Certified Public Accounting license and brought her accounting skills to the transportation field. She is now the CFO/Controller and handles the daily accounting transactions, asset optimization, and internal audit functions.

Vice President of Sales & Operations

Chris Franzen

Chris has served over three decades in both sales and operations, starting his career working for major LTL carriers in different executive level positions where he worked in operations, sales and pricing. His main focus for the carriers was to increase margin and topline revenue. In 2005 he transitioned to the consulting world where he assists our clients in optimizing their LTL, FTL and parcel logistics programs from both an operational and pricing perspective. During his career Chris has analyzed or taken the lead in negotiating over 2,500 unique transportation pricing contracts. Chris is also a published author and speaker at numerous industry events.

Director of IT & Business Operations

Alex Hoth

As the Director of IT and Business Operations he oversees the customization and deployment of TMS solutions and automations, along with his duties overseeing the auditing & reporting service that we provide on behalf of our clients. He spent the last 38 years’ in the logistics and supply chain industry with 32 of those years’ working on the LTL carrier side of the business. Alex has an extensive knowledge of the inner workings of the LTL carriers including pricing, accounting and operations which allows us to implement a successful program on of our clients that not only saves them money, but time as well.

Director of Client & Carrier Services

Bobby Wallace

Bobby has spent the last 25 years in the logistics and supply chain industry and has a master’s degree in Industrial Distribution from Texas A&M. Initially working directly for large LTL carriers in various management and sales positions, his primary focus was specific on generating more revenue at higher margins. Bobby brings the unique perspective of also spending the last 6 years, before joining BroussardLogistics, as the Corporate Transportation & Logistics Manager for a major pipeline supply distributor supporting40+ locations with a transportation budget of $38M. His experience from the carrier side of the negotiating table, the benchmarking data, and analytics at Broussard, including his background of working for a large volume shipper, gives him unique insights in how your pricing “stacks up” against the market.

Operations Supervisor – Customer Service, Audit and Processing

Jessi Sanchez

Jessi has 20 years’ experience in freight invoice auditing. She has extensive knowledge in reading carrier contracts, understanding FAK structures and understanding complex carrier pricing matrixes.  Jessi leads our team in the identification of carrier billing errors, ensuring our clients are not overspending based on their pricing contracts. As an operations supervisor, she trains and manages the company’s auditors, Account Managers, and data entry teams. Under her leadership, our team has a high level of expertise in freight invoice audit, damaged & loss claims, cost code allocation, Transportation Management Software and customized financial reporting that allows our clients to focus on their core business goals objectives.

Operations Manager - Freight Cowboy

Ryan Anderson

Ryan leads our Freight Cowboy company from an operations perspective and has close to 7 years of experience in brokerage operations. Ryan graduated with a Bachelor of Science in Business Administration from Illinois State University. Ryan has extensive knowledge of the Full Truckload (FTL) marketplace and has been key in developing and on boarding new carriers to service our client’s needs. Ryan is also responsible for FTL pricing in Freight Cowboy and has key insights into the current FTL market to assist our client from both an Inbound and Outbound perspective. Ryan has also been key in developing completely outsourced managed transportation services for our clients that desire this more hands-on approach.

LTL Team Lead - Freight Cowboy

Lori Rodriguez

Lori has over 15 years of transportation & logistics experience, which started on the asset-based LTL carrier side of the business. This experience gives Lori a unique perspective when finding new and innovative ways for our clients to get their product to market at the lowest cost with the quickest transit. Lori’s extensive knowledge base also includes Full Truckload – van and flatbed, hot-shot and local delivery. Lori also has in-depth knowledge of National Motor Freight Classification system and is one of leading experts in this area. Since 2022 Lori has been instrumental in leading our LTL team in Freight Cowboy and ensuring client satisfaction.